No matter what industry you work in, if there is any facet of the job that involves IT, then you have probably heard of the term “enterprise software”.
Enterprise software is a broad term. It can encompass virtually any of the many types of software used by organizations and businesses. However, there is more to it than that.
Read our two-minute run-down of the enterprise software definition to find out what it is, why it matters, and how it has ballooned into a global, $196 billion market.
Enterprise Software Definition
First off, let’s break down exactly what we mean when talking about enterprise softwares.
Put simply, this term describes any type of software that addresses the needs of organizations, rather than individual users. This could be a Fortune 500 company, any business, a school, a government agency, or a charity.
As such, enterprise software is “big” software. It is large-scale and caters to many users and needs. Moreover, it typically requires expert software management to get the actual benefits from it.
Why Does it Matter?
You might be wondering why this type of software has become so crucial over the years. It’s probably no surprise that the modern world requires digital technology to function.
Even small-scale companies have vast digital communications, security, and automation needs that cannot be met with software that is designed with individual web users in mind.
You need the power and complexity to ensure that your workers can function in the digital world. Enterprise software allows companies to scale up and begin serving thousands of customers, instead of just a few.
To understand exactly why getting enterprise software management right matters for the survival of your company, you can refer to this page. It explains what often goes wrong, and what you can achieve by getting it right.
Types of Enterprise Software
To give you a better sense of what enterprise software looks like today, here is a quick round-up of the best software that falls under this category:
Customer Support
Customer support software is one of the most widely-used enterprise software examples in the world. This includes live chat and automated customer support. It also includes software that tracks key metrics such as response time and customer satisfaction.
CRM
CRM stands for Customer Relationship Management. This includes software such as sales pipelines and lead tracking. CRM is essential for managing clients and tracking the progress of sales.
Email Automation
Virtually all businesses send a ton of emails. With email automation software, you can send out your newsletters, customer emails, and feedback forms. This software is useful for lead generation, brand building, and customer loyalty.
Unlock the Tools to Scale Your Business, Today
When you understand the enterprise software definition, you can use it to unlock the potential of your business. Enterprise software can help you go from small-scale to big fish, all while saving you valuable resources.
To find out more about the business tools that can take you to the next level, we have got you covered. Check out our expert Business section for the latest insights that can grow your business, today.
