5 Popular Marketing Apps for Real Estate Agents

Your success as a real estate agent is determined by how effectively you market yourself and your properties. You must have a thorough knowledge of the many marketing methods accessible to you and how to employ them efficiently.

There is no shortage of things that need to be done to market a property successfully, from taking pictures and crafting listings to handling open houses and maintaining online presence, real estate agents have their work cut out for them.

There are a lot of different marketing apps out there that can help you with your marketing efforts. To save you some time, we have compiled a list of 5 popular marketing apps for real estate agents,

5 Popular Marketing Apps for Real Estate Agents

1. Wise Pelican

Wise Pelican is an all-in-one marketing platform that helps real estate agents with everything from generate real estate listings to helping agents establish expertise in their area.

Here are just a few of the ways that the wise pelican can help you market your listings:

1. Create Beautiful Listings: Wise Pelican makes it easy to create beautiful, professional real estate postcards. Just enter your listing information and let the app do the rest.
2. Promote Your Listings: Once you’ve created your listing, the wise pelican can help you promote it to potential buyers with few clicks you can share your listing on social media, email it to your contact list, or even create a custom website.
3. Generate Leads: The wise pelican’s lead generation tools making it easy to find potential buyers for your listings. Just enter a few keywords and the app will generate a list of leads that match your criteria.
4. Stay Organized: The wise pelican helps you stay organized with everything from your listing information to your leads. You can even set up custom tasks and reminders to keep yourself on track.

Upsides

1. The app is very user-friendly and easy to navigate.
2. The content is well-written and engaging.
3. The app provides valuable insights and tips on how to improve your marketing campaigns.

Downsides

1. If you have a limited marketing budget, a wise pelican may not be the best option.
2. Some users may find the software to be too basic.
3. It is unclear how often the app is updated with new content.

2. Realtor

A Realtor marketing app is an easy-to-use marketing toolkit that makes it simple for real estate agents to connect with their prospects and clients. It helps them manage their contact lists, create and track their marketing campaigns, and measure their results.

The app also provides several resources and tips to help agents succeed in their business. The Realtor marketing app is available for free on the App Store and Google Play.

Features

1. Contact management

Add or import your contacts into the app and easily keep track of your clients and prospects.

2. Campaign builder

Create personalized marketing campaigns using a variety of templates, or build your own from scratch.

3. Tracking and reporting

Track your campaign results to see what’s working and make adjustments accordingly.

4. Resources and tips

Get helpful resources and tips to help you succeed in your real estate business.

Upsides

1. Time-saving

It helps you keep track of your listings and open houses in one place. This can be a big time-saver, as you won’t have to search through multiple websites or apps to find the information you need.

2. Realtor marketing app can help you stay organized and on top of your leads. You can easily add new contacts and follow up with potential clients.
3. Realtor marketing app can provide you with valuable insights into your business. You can see which areas are performing well and where you might need to make some changes.

Downsides

1. Expensive – Many of these apps charge a monthly fee, and some even have additional charges for features or services.
2. Time-consuming to set up and use – You will need to spend time learning how to use the app and then creating your listings and marketing materials.
3. No guarantee that you will get any results from using the app – It is possible that your listings will not be seen by potential buyers, or that you will never get any leads from the app.

3. Apartments.com

The Apartments.com marketing app for real estate agents is the perfect tool to help you find and market to potential tenants. With this app, you can search for apartments by location, price, and amenities, and contact the leasing agent directly.

You can also view floor plans and photos of available units, and create custom marketing materials to share with potential tenants. With the Apartments.com marketing app, you’ll have everything you need to find and market to your perfect tenant.

Upsides

1. You can reach a large audience of potential renters.
2. It’s easy to use and navigate.
3. You can contact property owners or managers directly.
4. You can create custom searches.
5. You can save your favorite listings.

Downsides

1. You have to be an experienced real estate agent to get the most out of this app.
2. The app is not free; you have to pay a monthly subscription fee.
3. You might not get as much traffic from potential buyers if you are not in a big city.

4. LoopNet.com

LoopNet.com is a marketing app designed specifically for real estate agents. It allows agents to list their properties on the site and then provides several tools to help them market their listings effectively.

Features

1. The ability to create custom marketing materials, such as flyers and postcards
2. A listing syndication tool that distributes your listings to other popular real estate websites
3. Detailed property reports that provide insights into how your listing is performing

Upsides

1. The ability to reach a large number of potential buyers
2. The ability to post unlimited photos and videos
3. Detailed property information that helps buyers make informed decisions
4. A user-friendly interface that makes it easy to navigate the website
5. An experienced customer service team that is available to assist with any questions or concerns

Downsides

1. Expensive – This is because it is a subscription-based service, and it can be more expensive than other options.
2. Difficult to use – While LoopNet.com does offer a lot of features, some real estate agents may find the interface to be confusing.
3. LoopNet.com is a popular service, it can be difficult to stand out from the competition when using this app.

5. Zillow

Zillow is one of the most popular real estate websites out there, and it’s a great way to market your listings and get your name out there.

With Zillow, you can create a profile for your business, add photos and videos of your listings, and even offer discounts to potential buyers. Zillow’s search engine is top-notch, so you’re sure to get plenty of exposure for your listings.

The app also includes some great features to help you keep track of your leads and clients. For example, you can create custom lists of leads and clients, set up automatic reminders for follow-up calls or emails, and track your progress with statistical reports.

Upsides

1. You can list your properties on Zillow for free.
2. You can reach a large audience of potential buyers through the Zillow website and mobile app.
3. Buyers can contact you directly through the Zillow platform, making it easy to connect with potential customers.
4. You can use the Zillow marketing app to create custom marketing materials, such as property flyers and emails.
5. You can track your properties’ performance on Zillow, so you can see how your marketing efforts are paying off.

Downsides

1. Expensive – There is a monthly subscription fee, as well as additional charges for certain features.
2. Time-consuming to use – It can be difficult to keep track of all the different listings and their corresponding information.
3. Not available in all areas – There are some areas where Zillow does not have a presence, which can limit its usefulness for agents who work in those areas.

Conclusion

There are several great marketing apps out there for real estate agents. Each has its own set of upsides and downsides, so it’s important to choose the app that best fits your needs. No matter which app you choose, make sure to take advantage of all the features it has to offer to get the most out of it.